Warpaint London is a colour cosmetics business, based in Iver, Buckinghamshire. It is made up of two divisions: close-out and own-brand. The second and larger own-brand division consists primarily of the Group's flagship brand, W7, together with the Technic, Body Collection and Man'Stuff brands acquired through the acquisition of Retra Holdings in 2017. W7 is an extremely creative, design-focused cosmetic brand proposition with a focus on the 16-30 age range, delivering high-quality cosmetics at affordable prices. The W7 brand has grown organically since its inception in 2002 and sells into high street retailers and independent beauty shops across the UK, Europe, Australia and the US. The group now makes sales in 67 countries.